Policy 901 - Communication and Public Relations Program

The purpose of this policy is to establish the expectation that the implementation of a strategic communications and public relations program is essential to develop and maintain positive and effective school/home/community relationships.

A. The School Board recognizes that a climate of mutual understanding and cooperation among the staff, students, parents, and community is essential and that these goals are achieved by implementation of a strategic communications and public relations program.

B. The School Board believes it is the responsibility of each Board member, as well as each employee of the District, to actively engage in open, two-way communications that promotes effective school/home/community relationships.

C. The School Board recognizes that citizens and staff members have a right to be well informed about the district and its schools; that Board members and administrators have an obligation to adequately inform and engage both internal and external stakeholders; and that the District will benefit when citizens and staff are well informed about the District and its schools.

D. The Superintendent or designee is directed to develop and implement a strategic communications and public relations program that is aligned with the statements in this policy.

• Adopted: March 12, 1984
• Amended: January 12, 1987
• Amended: May 9, 2005
• Amended: October 8, 2007
• Amended: July 13, 2015
• Amended: August 12, 2019
• Last Reviewed: August 12, 2019