Description of activity: An international marketing, management, entrepreneur organization that develops emerging leaders and provides real-world experiences for students in the areas of marketing, finance, hospitality and management in high schools and colleges around the globe.

Length of season: School year (September-May).  Depending on how far each student makes it in competition.

Meeting times: Membership meetings are typically once a month on Wednesday evenings or Thursday mornings (We try to accommodate religious holidays). We also have additional meetings as needed before competitions.

Meeting sites: Forum Rooms (2nd or 4th floor), A143, A148 or Culinary Express.  All meeting dates are on the calendar below.

Competitions: District - January (Wayzata High School), State - March (Minneapolis), and Internationals - April (locations vary).  All competition dates are on the calendar below.

Eligibility requirements: Enrollment in a business department class for the year of participation. Meet the Wayzata Public Schools Extra-Curricular Eligibility Requirements.

Average number of members: 180

Costs and/or needed equipment: Participation fee of $175 ($55 School fee, $35 DECA fee, $85 district fee) to cover WHS participation fee, state and national dues, prep materials, t-shirt and fees to participate at the district competition. Additional fees will be collected to attend FLC (Fall Leadership - Optional for first year members), CRLC (Central Region Leadership Conference - If we attend), SCDC (State competition), and ICDC (International competition) conferences.

Student leadership: Officer team selected by current members and advisors.

Lettering Criteria: Wayzata DECA members can letter in DECA by

1. Completing all volunteering requirements by District competition
2. Competing at the District competition and being called to stage as a State Qualifier
3. Obtaining a 80 or higher on the District competition test

or

1. Be an International Qualifier.

Sashes: Wayzata DECA members that demonstrate leadership, dedication and perseverance will earn DECA sashes for  after graduation. Sashes will be rewarded for members that accomplish one of the following: 4-year competing member, ICDC competitor, Wayzata DECA Officer.

Additional Information: DECA develops emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. Local chapters are affiliated with state and national organizations. Wayzata DECA helps students develop their presentation, analysis and soft skills to better prepare them for the real world.

2021-22 Event Topics

BUSINESS OPERATIONS RESEARCH EVENTS

The 2022-2023 topic for each career category is to research an existing business’s website, products, and/or services and develop a strategic plan to adopt a hyper-personalization approach.

Today companies are tracking and collecting large amounts of customer data and are using artificial intelligence to determine patterns within the data to simulate a customer’s thought process. Consumers have raised concerns about privacy and ethics in regards to this type of data collection. Participants will develop a strategic plan to enhance and improve the company’s existing products and/or services by incorporating this approach and addressing consumer concerns.

HELPFUL RESOURCES:

• The Growing Significance of AI-Powered Hyper-Personalization in Digital Marketing
• Rethinking Personas for Fairness: Algorithmic Transparency and Accountability in Data-Driven Personas
• Ethical Concerns of AI in Marketing
• Why AI Makes the Human Touch Even More Important in Personalization
• Personas vs. Personalization: Should Both Be Part of Marketers’ Toolkits?
• How To Build an Ethical User Research Practice at Any Organization
• Hyper-Personalization: The Next Wave of Customer Engagement
• Best Practices on Creating Effective Personas
• Marketing Personas and AI
• AI-Based ‘Synthetic Personas’ Can Augment and Transform Audience Research
• How Are Personas Used in Real Organizations?
• Complete Guide: How to Create Personas Based on Data
• How To Use Personas? Listing Typical Persona Use Cases
• 8 Examples of AI Personalization Across Industries
• Putting Personas to Work in UX Design: What They Are and Why They’re Important
• The Complete User Analysis Guide: Personas to Design to Analytics
• How To Create Highly Accurate Customer Personas for Marketing
• Why AI Makes the Human Touch Even More Important in Personalization 
• Overcoming the Pitfalls to Smart and Successful AI Personalization

FINANCIAL CONSULTING (FCE)

For 2022-2023 you will assume the role of a financial consultant to a local bank or credit union.

The bank or credit union is looking to close some of its brick-and-mortar locations and transition more of its services to an online/virtual platform. The bank or credit union is seeking your recommendation on what services could be transitioned to an online-only banking platform without compromising customer service to its customers.

HELPFUL RESOURCES:

• U.S. Banks Close Record Number of Retail Branches in 2021
• The Vanishing Brick-and-Mortar Bank Branch
• Bank Branches and COVID-19: Where are Banks Closing Branches During the Pandemic?
• 3 Major Banks Plan More Branch Closings as Thousands Shutter
• The 5 Biggest Financial Services Tech Trends in 2022

HOSPITALITY AND TOURISM PROFESSIONAL SELLING (HTPS)

For 2022-2023 you will assume the role of a sales representative for a technology firm that specializes in touchless technology integration.

A local amusement park owner has scheduled a meeting with you to discuss how to implement touchless customer options and learn about the types of products that can be integrated into their company to benefit their business.

HELPFUL RESOURCES:

• How Touchless Technology Can Make Life Easier
• Implementing Touchless Technology is Essential to Establishing Health and Safety Protocols in a Post-Pandemic World
• 7 Restaurant Technology Trends to Watch in 2022
• Top 10 Contactless Trends to Watch in 2022

PROFESSIONAL SELLING (PSE)

For 2022-2023 you will assume the role of a sales representative of a virtual human resource firm that specializes in employee accountability.

Since the pandemic, the company is allowing workers to work remotely and is looking for a solution to hold employees accountable for their workload. The chief operations officer of a major company has scheduled a meeting with you because he/she is interested in using your services to ensure accountability in the virtual workplace.

HELPFUL RESOURCES:

• Top 5 HR Trends for 2022 and Beyond
• 10 Ways Human Resources will Change in 2022
• How to Keep Remote Workers Engaged in a Virtual Team
• How to Successfully Manage Your Remote Workforce

• President:   Anna Winkel
• VP of Communications/P.R.:  Mynah Dhingra 
• VP of Community Involvement: Darrel Zhao
• VP of Competition: Niveda Ramaswamy
• VP of Finance: Aneesh Sakrahalli
• VP of Membership Development: Tessa Shaver 
• VP of Trojan Lockerroom (TLR):  Sid Gazula 
• Manager of TLR:  Viraj Taneja
• Manager of TLR: Pratishtha Praveen Kumar

April 22-25
Orlando Florida
Click here to see details

International Career Development Conference – April 23-26, 2022 in Atlanta, GA

Chapter Service Volunteering

• Football Games Volunteering Sign Up
• James J. Hill Days (9/10 - 9/11)
• Back-2-Business Days (August)
• 9th Grade Orientation Volunteering Sign Up
• Conferences Volunteering Sign Up
• Boys' Basketball Games Volunteering Sign Up
• Girls' Basketball Games Volunteering Sign Up
• District Conference Set-Up (1/28)
• Homecoming Block Party (9/23)
• Parent Open House (9/14)
• Staff Sales (8/30)

Community Service Volunteering

Feed My Starving Children

• Feed My Starving Children Sign Up

Trick or Treat for Cans

• Trick or Treat for Cans Sign Up 
  • Minimum of 30 non-perishable items dropped off at specified location.

Winter Walk

• Winter Walk Sign Up
• Winter Walk Instructions & Permission Slip
• Winter Walk Donation Form

Parent Chaperone Volunteering

• District Parent Chaperones - January 29
• State Parent Chaperones - March 6-8

Parent Judge Volunteering

• District Judge Volunteers - January 29
• State Judge Volunteers - March 5-7 (Please select Wayzata High School as referring school and email Paul Kimbler at paul.kimbler@wayzataschools.org and let him know you signed up after registering.)

Great job at state, Wayzata DECA

DECA Stock Market Game Registration

Registration for the DECA stock market game must be submitted by a DECA advisor. No exceptions.

Email Mrs. Jacklitch with your team member names and email addresses by Friday, October 7th for her to set you up. Please allow 48-72 hours for set-up time as Mrs. Jacklitch will need to forward your information to DECA for them to set you up in their system.

DECA and the SIFMA Foundation are pleased to provide their members with the DECA Stock Market Game.

High School DECA Stock Market Game

Please view DECA's Stock Market Game Competition Guidelines to see guidelines and procedures.

Students must be DECA members to participate in the DECA Stock Market Game. No exceptions.

In the DECA Stock Market Game, teams of one to three DECA high school members work together to build and manage a high performing investment portfolio of stocks, bonds and mutual funds. The 25 teams in each DECA region with highest percentage growth compared to the S&P 500 are eligible to compete at the International Career Development Conference (ICDC), according to the Stock Market Game guidelines in the DECA Guide. Team members competing in the Stock Market Game event at ICDC may not compete in another ICDC event.

DECA Stock Market Game

Registration Deadline: All teams must email Mrs. Jacklitch by Friday, September 30, 3:30 a.m. CT

Competition Begins: Monday, September 12, 9:30 a.m. ET

Asset Diversification: Friday, October 28, 4 p.m. ET - Friday, December 9, 4 p.m. ET

Competition Ends: Friday, December 9, 4 p.m. ET

Portfolio Deletion: Monday, May 15, 2023

RESOURCES TO GET STARTED

• SMG Essentials Mini Lesson Videos on core financial literacy topics including introductions to investing, risk, diversification and more! All videos are three-six minutes long and include exit tickets.
• SMG Training Videos cover a trading portfolio overview, the rules of the game and information on how to enter trades.
• SMG Student Activity Packet is a perfect companion to the mini lesson videos and includes a financial terms glossary, fillable worksheets, and 101 introductions for stocks, mutual funds and bonds.

DECA Virtual Business Online Event Registration

After you have registered your team, you must email Mr. Kimbler so he can activate your team.

DECA high school members will be able to participate in all eight tracks of this event - VBC Entrepreneurship, VBC Fashion, VBC Accounting, DECA Hotel Challenge, VBC Personal Finance, VBC Restaurant, VBC Retailing and VBC Sports. Each track encourages DECA members to test their skills within its particular Virtual Business environment – individually or as a team of up to 3 members.

Team registration begins on Tuesday, October 4, 2022.

There are two qualifying rounds for each track of the event. All eight tracks will utilize online competition versions of our simulations for the first and second qualifying rounds. The online competition sims feature almost 100% of the functionality of the classroom simulation. Students who are currently using, or who have previously used one of our online simulations (Entrepreneurship, Fashion, Accounting, Hotel, Restaurant, Personal Finance, Retailing, Management or Sports and Entertainment) may use their existing accounts to participate. Students who have not used our online simulations will be given the opportunity to create a new account free of charge.

Team registration for this event will begin on Tuesday, October 4, 2022. There will be two rounds (Challenges) held via the Internet during the school year.

The first challenge round is:       October 18, 2022 - October 28, 2022
The second challenge round is:  January 17, 2023 - January 27, 2023

For all eight tracks of the VBC, DECA will send certificates of recognition for the winners of each state to the appropriate state advisor so that winners may be recognized at the state level during individual state meetings.

At the conclusion of the second round of the VBC for each of the eight tracks, the teams that qualified to compete in the live event at DECA's International Career Development Conference will be listed on the VBC rankings pages. These teams must have their DECA advisor confirm their attendance and participation in this event by emailing vbccentral@knowledgematters.com, or by calling (413) 587-9917. Prior to confirming a team, the DECA advisor must notify and gain approval from their state advisor for the team to participate in the VBC event at the ICDC. To ensure a 16-team field for all tracks for ICDC, advisors must confirm their teams on or before March 8, 2021.

Competition sessions at DECA's International Career Development Conference will be held LIVE in the exhibit hall. Unlike the qualifying rounds, competition sessions held at ICDC will be timed events. Scholarships will be awarded to the first, second and third place winners at ICDC.

Awards

First & Second Challenge: (Top two teams from each region)
· Recognition under the DECA area at www.KnowledgeMatters.com

DECA's International Career Development Conference
National Champions - 1st Place
· $1,000/team ($6,000 for Hotel*)
· Recognition at the Grand Awards Ceremony at the ICDC, Plaque, Recognition under the DECA area at www.KnowledgeMatters.com

2nd Place
· $500/team ($3,000 for Hotel*)
- Recognition at the Grand Awards Ceremony at the ICDC and Plaque

3rd Place
· $250/team ($1,500 for Hotel, 4th Place $900 for Hotel*)
· Recognition at the Grand Awards Ceremony at the ICDC and Plaque

* Awards for Hotel made possible by J. Willard and Alice S. Marriott Foundation

The Knowledge Matters All-Access Virtual Business Scholarship Challenge is back for fall 2022! 

Who: Students enrolled at any school or school district with an active All-Access license are eligible to compete using the Virtual Business - Retailing* simulation.

When: October 11-21, 2022.

What: Students will work to reach a specific goal in the Virtual Business-Retailing simulation.

Why: Top winners will receive scholarship awards from Knowledge Matters!
1st place: $3,000
2nd place: $2,000
3rd place: $500

When students log into their accounts at vb.knowledgematters.com, they will need to click on the “Add another course” button located on the lower, left-hand side of the screen. They will then be able to add the Course Key to their account and begin competing in the event on the morning of October 11th.

Course Key:
ES4SL7

Student Tips and Guidelines:

• Students may access the simulation for the challenge from home or in the classroom. Our simulations are cloud-based and will work with most browsers and devices (please system requirements here.) 
   
• All students will need is the Course Key to access the simulation. The Course Key is found in the “All Access Scholarship Challenge - Fall” course in your Virtual Business instructor account.
   
• Students may run the challenge simulation and submit a score multiple times, we will only consider the highest score towards the challenge.

CHALLENGE TIMELINE

CHALLENGE DATES: February 1 - March 1

Registration Opens: January 1

Rounds Enabled: February 1

Competition Ends: March 1

Email or Talk to Mr. Kimbler by Friday January 7th if you want to compete.  

How the Competition Works

AM Events: 

8:00 am - Judge Check In (B204 - 2nd Floor Forum Room - This room)
8:15 am - Judge Orientation
8:30 am - Judges to booths (gyms)
9:00 am - Presentations Start

Individual Series (Sports & Entertainment Only)

Team Decision Making (Buying & Merch, Entre, Finance, Hospitality, Marketing Mgmt, Sports, Travel)

Judge Tips

PM Events:

12:30 pm - Judge Check In (B204 - 2nd Floor Forum Room - This room)
1:00 pm - Judges to booths (gyms)
1:30 pm - Presentations Start

International Business Plan (4)

Financial Consulting (4)

Integrated Marketing Plan - Product (8)

Judge Tips

Chaperones:

Morning:     7:45 - 12:00 ish (Report to C122)
Afternoon: 12:00 - 4:30 ish (Report to C122)